Situation
Our design team was asked to evaluate and refine the effectiveness of a three-day instructor-led Mobile Services course for the AT&T Partner Solutions organization. The evaluation findings included: too much information on slides, activities were out of context, ineffective participant guide, etc.
Solution
If your body doesn’t move, your mind doesn’t groove! We knew the right classroom experience needs to be focused on customer-centric demonstrations and practice group exercises in a staged environment. To make this possible we designed the participant guide to serve as the knowledge source and an on-the-job resource. This allowed us to create group activities, case studies, rich discussions, and a continuous learning experience.
Value
The course met its objective of advancing the seller’s ability to effectively sell and design fully-integrated Mobile solutions for their customers. We conducted a Level 3 performance evaluation and found a 35% sales increase before and after the training.
Testimonials
“I will be able to explore a customers needs for a complete solution, not just one product.”
“I love the fact that we focused on pulling out the needs of the business customer and relate the solutions to it.”
“I couldn’t have been more pleased with the pace and content.”