Situation

AT&T had recently acquired a new cybersecurity platform and needed to train the sales force on how it fits within the AT&T portfolio of networking and mobility solutions.

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Solution

I designed a microlearning experience using a series of videos introducing the cybersecurity solution, how to uncover customer needs, handle objections, and how to engage cybersecurity overlay teams for technical support. The scripts, scenarios, and visuals for each video and end-of-course assessment went through multiple iterations by various stakeholders and SMEs before launch.

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Value

The Articulate Rise platform and performance-focused videos received very high ratings and the solution helped increase sales and engagements with the cybersecurity technical sales team.