Situation

The AT&T Business client requested a self-paced training program to certify their 2K+ salesforce on the AT&T Voice & Collaboration solution portfolio.

---

Solution

We designed voice-narrated animations demonstrating and simulating real-world customer discovery and solution presentation meetings. I worked very closely with product marketing managers, sales channel enablement teams, and voice transformation teams to develop the right script using the official AT&T sales methodology. During the development phase, I recorded the narrations in a soundproof studio using Adobe Audition and designed the  animations using Adobe After Effects.

---

Value

The animations contributed to enhancing the confidence and performance of the target audience. They appreciated the opportunity to observe an expert/master seller demonstrate their performance in a real-world customer context.